Atletang Ayala World Pole Vault Challenge

HISTORIC. 🇵🇭

Philippine pole vaulting superstar EJ Obiena’s dream of staging a world-class competition finally came true — ending in the most poetic way possible: EJ on top of the podium, the flag rising, and the nation cheering as one.

A moment that reminded us — and showed the world — what Filipino excellence can achieve.

At Catch21, we are proud to be part of the team that helped bring EJ’s vision to life — from the Meet & Greet, to the National Pole Vault Competition, to the World Pole Vault Challenge itself.

From the campaign logo and branding, to the official medal, the dream-come-true PUMA Philippines x Atletang Ayala shirts, and the Pole Vault Grounds filled with pre-meet entertainment — we poured everything into making the experience truly world-class and unforgettable.

All of our campaigns are special to us, but this one struck a deeper chord. We were part of a unique moment in Philippine sports history — a moment that proved even in uncertain times, sport can inspire and unite.

Made possible by:

Ayala Foundation in partnership with MVP Sports Foundation

Thanks to our sponsors:

Ayala Corporation, Globe, Smart, Gcash, Maya, Ayala Land Premier, Alveo, BPI, BPI AIA, PUMA, ACEN, Rebisco, MILO, VISA Philippines, Avida, Healthway Medical Network, Ayala Land Hospitality, El Nido Resorts, Fairmont, Philippine Airlines

Also brought to you by:

AC Mobility, Jollibee, George & Onnie’s, Our Lady of Lourdes Hospital, Ayala Coop, Vermosa Makati Development Corporation, Cignal, Make It Makati

Special thanks to:

Philippine Athletics Track and Field Association, Philippine Olympic Commission, Philippine Sports Commission, City Government of Makati, World Athletics, Asian Athletics, Omega, Rexona, Mega Sardines, Jimms Coffee, Wilkins and Puregold.

#WorldPoleVaultChallenge #AtletangAyala #EJObiena #Catch21

📸 Freeze Frame, Jan Mayo, VMG Asia