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What a way to end International Women’s Month.
Catch21 had a blast organizing an online press conference for our new friends, The Queens!
Pia Wurtzbach, Carla Lizardo and Bianca Guidotti make up the tantalizing trio known as The Queens. It was our pleasure to help these beauty queens spread the word about their advocacy of connecting with and empowering women through a community made by and for women everywhere.
Thank you to all the media who joined us for this fun-filled hour on short notice.
Special thanks to vmanagementgroup, one of Southeast Asia's top talent management groups, for introducing us to The Queens.
Check out The Queens:
Website: https://www.thequeens.ph/
YT: The Queens
IG: @_thequeensph
FB: @wearethequeensph
Twitter: @_thequeensph
TikTok: @thequeensph
The Queens Press Conference
Media outlets such as Tatler Philippines, Rappler, Orange Magazine TV, GMA Network, BusinessWorld, The Manila Times, Preview.ph, ClickTheCity, and Where is Ed Uy? joined the press conference to get the latest scoop on the advocacy.
Watch more here:
It was a pleasure to help spread the word on The Queens. Exciting times ahead!
THE PRESS RELEASE
THREE BEAUTY QUEENS TEAM UP TO LAUNCH “THE QUEENS”
Over the weekend, beauty queens Pia Wurtzbach, Bianca Guidotti-Santos, and Carla Lizardo launched their first-ever vlog. Aptly named “The Queens”, the vlog is a passion project of the trio for their community to broadcast women empowerment with topics ranging from beauty, womanhood, friendship, relationships, and current events.
So how did this tantalizing trio come together? It’s a story seven years in the making, and it all began at Binibining Pilipinas 2014. The three met at the pageant and became close friends. As the years went by, they dreamt of doing projects together but could never find the right one.
Despite their careers leading them into different paths, The Queens kept the friendship alive and when the pandemic hit, things simply fell into place.
They started a podcast known as “Between Us Queens” a laid-back chikahan session about life beyond the pageant glitter and glamor. They encourage their listeners to take part in the women-centered conversations through The Queens Facebook Group and Discord. Before they knew it, they had a group of 8,000 empowered women sharing their stories, giving advice, and becoming friends. As Pia puts it, “the queens became a safe space online where you can be yourself”
Now, they are rebranding the whole ecosystem to “The Queens”. For the queens. By the queens.
The trio also began the #WeAreAllQueens social campaign, the goal of which is to spread a powerful message. That we are queens in our own right, regardless of titles or appearances. We have our own crowns and therefore, we are all Queens. To amplify the stories of other women, those who share using the hashtag also gets a chance to be featured on The Queens social media accounts.
What makes The Queens different from other podcasts and vlogs? One word: community.
The trio puts an effort to reciprocate the support from their community through self-written workbooks that tackle self-love, body image, love, and a lot more. These can be accessed for free every month on The Queens official website. They also hold online workbook sessions so that they can answer and reflect on the workbook topics along with their listeners.
In their first YouTube vlog, The Queens shared their thoughts on what this project means for them. For Carla, it’s about finding purpose and direction:
“It means the world to me because during the pandemic I was feeling pretty lost. So it was great that I was able to connect with so many amazing people through this platform. So it’s just something super special and I feel like it’s been years since we’ve been wanting to work on a passion project together. And it was also the realization that it is actually something that I want to do. I thought that it would be a ‘side thing’, but no, it actually grew to be something that we are mainly focusing on, something that we really really truly care about, and something that we want to grow in the years ahead.”
To Pia, it’s the fulfillment of doing something you’re passionate about:
“It is a passion project that I’m really proud of, finally for a while, for a few years. I’ve been so focused on, you know, work like endorsements, and acting projects but I didn’t really have a personal project like a real passion project. And I’m really happy that I have this now because it feels very fulfilling. I feel like I’m really doing something meaningful with my time. You know, it feels really nice to help and give back.”
Meanwhile, Bianca looks forward to sharing this passion project with all of the queens:
“It kind of feels like my life’s work, honestly. I’m just so excited to be able to do it with two of my best friends and to be able to share it with Filipino women and hopefully, you know, women all over the world. It’s everything.”
This passion project is aimed at empowering all of the queens all over the country and the world. There's a lot more in store as The Queens continue to build this platform where women can feel supported, network, learn, reflect, and grow together. The future is female!
Learn more about The Queens by visiting their YouTube channel and website: https://www.thequeens.ph/.