We didn't just bring out the popcorn, we brought the whole circus with us. Catch21 helped celebrate 20 years of the Philippine cinema staple and it was as "Le Grand" as it gets.
Our role was simple: to create as much fanfare for this grand celebration. The circus-inspired event featured activities for fairgoers of every age from all walks of life.
Our solution to the challenge of bringing awareness was simple: bring out our megaphone and invite all the media outlets and bloggers we could find. The event, as we found out, took care of the rest.
Festivity for All Ages
The anniversary festival event, just like a real circus festival, was open to all guests and mallgoers. Everyone was welcomed and everyone was guaranteed to enjoy! Game coupons were given away to access the festival and the food booths.
There was an unlimited supply of Taters favorites and a whole lot of games and attractions that magically transformed the Trinoma activity center into a grand circus park.
Unicyclists, stilt walkers, and jugglers offered free entertainment while the photo booths and games provided a fun and interactive experience for people of all ages.
The incredible performers from the modern opera singing group Primo Verra and the European acrobat troupe the Harlequin enchanted the audience with their beauty and showmanship.
It was a truly delightful and unforgettable day for the kids and adults alike.
Features from the Anniversary
The story was even picked up by large media outlets like ABS-CBN and others. All in all, the entire celebration was a resounding success, and we're glad that Taters is still around to celebrate!