Catch21 was tasked to launch the iconic Beats by Dr. Dre brand into the Philippines and we couldn't have been more pumped to take on the challenge.
Beats by Dr. Dre was just starting to gain cultural relevance in the music industry and we were asked to make some noise around the Metro.
Our solution: to create an event in the Metro for Beats by Dr. Dre that would reverberate throughout the country.
Quality Time With Quality Sound
The event turned the then exclusive Members Only lounge into an intimate listening party for the headphones named after the infamous rapper.
A mini fashion show showcased the style and audio supremacy.
Fast forward to 11 years later, as we purchase a new pair of Beats Flex - we're reminded of its superb sound quality and style. The brand will surely remain a staple in pop culture as it continues to evolve.
After all these years, we're still incredibly grateful to Beats by Dr. Dre and Eleksis Marketing who brought this awesome brand into the Philippines.
Thank you for trusting us with the launch of this epic product. Since then, (as we all know), Beats has been bought out by Apple, helping propel Dr. Dre into billionaire status, and we're just glad that we were a part of music history.