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“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” - Dr. Seuss
The Philippines has made significant progress when it comes to improving literacy. Reading, in particular, is not only an essential learning skill but also a way to nurture our search for knowledge. Catch21 was honored to help the famous publishing house, Scholastic, launch an amazing PR event to recognize schools and educators that strengthened their reading advocacy.
Advocating for Literacy in the Philippines
Scholastic, the world’s largest publisher and distributor of children’s books, initiated a literacy contest to award schools that participated in their goal of improving the reading and comprehension skills of students.
More than 100 schools participated in the event, and various awards were given to celebrate the important reading milestones of their students. Librarians, teachers, and principals were also given recognition for their efforts in encouraging reading activities in their schools.
Changing Lives, One Book At A Time
Positive feedback from educators was received after they noticed a significant improvement in their students’ literacy and enjoyment of reading books. The event also recorded an achievement of one million books read from the 2013 - 2014 school year alone.
Father Noel B. Magtaas, President of the Oblates of St. Joseph Schools, was enthusiastic to learn that the only problem they have now are overflowing libraries and the need for additional reading spaces. All thanks to Scholastic’s reading programs.
The Scholastic Reader’s Cup 2014 project was an awesome event for schools all over the country. What made it even better was that the event was not only giving awards to schools, but it was also awarding the students with a brighter future from the simple gesture of reading a book.
